As shop owners, we can also acquire some crucial information if we get to know where our best customers are from since wrongly targeted ads can result in a considerable waste of marketing expense.

However, in most cases, we have the opportunity to target these ads quite precisely based on either the demographic data we mentioned previously or the visitors of the geographic area we want to get our offers to. Therefore, if we are familiar with the data, we can save money and maximize our profits at the same time.

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