These are products that perform worse compared to the previous period. This is where we do our work to improve the movement of these items.
You don’t necessarily stop selling the product just because of its poor performance because this could be due to many reasons.
For example, one of your competitors offered a slight price drop of the same item that you’re selling. Most bargain and promo hunters are magnificent with their senses in knowing who’s selling what and if there are promotions with the same product. Or it can be that the product is seasonal and customer demand has decreased.
These are critical information to consider. The first round is to identify the products concerned. Further analysis can then be done afterward.