It can happen by hundreds of reason. But first, you should audit them to optimize their performance. The most common reasons:

  • Is the product priced right?
  • Do you provide enough information in your product description?
  • Is the layout of your product page logical with easy to find elements?
  • Are there enough photos with a high enough resolution?
  • Are you building trust and credibility with reviews and third-party certifications?
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